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Paper ID IJIFR/V12/E11/013 Page No.: 90-94

Subject Area English

Authors Pratishruti S Singh and Dr. Vivek Joshi

Abstract Amitav Ghosh's Countdown provides an expansive analysis of India's nuclearization during the latter half of the 20th century, with a forceful critique of the confluence of political power, scientific desire, and human implications. This research paper analyzes how Ghosh captures the intricate dynamics between political choices, historical circumstances, and their effects on common citizens, especially those who have been impacted by nuclear testing. With a combination of investigative reporting, personal accounts, and geopolitical analysis, Countdown is both a historical record and a warning against nuclear proliferation. The research points out the book's contribution to critical thinking on nationalism, ethical accountability, and international security as compared with other works by Ghosh, including The Hungry Tide and Gun Island, which are also questioning the consequences of state-prompted policies

Keywords Nuclearization, Nationalism, Scientific Ambition, Ethical Responsibility, Global Security, Environmental Justice


Paper ID IJIFR/V12/E11/014 Page No.: 95-102

Subject Area Commerce

Authors Gaytri Devi, Dr. Divya Sahu

Abstract The rapid proliferation of social media platforms has significantly reshaped buyer behavior, particularly in e-marketing. Social media marketing—where users can discover, evaluate, and purchase products within integrated digital ecosystems—has emerged as a dominant retail channel. This study examines the role of occupational status in shaping consumer preferences across various product categories within this context. This research investigates data from five distinct occupational groups—Students, Employed, Self-Employed, Unemployed, and Others—against six major product categories: Electronics, Apparel & Footwear, Cosmetics & Accessories, Home Decor, Books/Stationary, and Others.The findings reveal a uniformly high preference for Electronics, Apparel & Footwear, and Books/Stationary, with high selection rates across all occupational groups, indicating these categories' universal appeal in social media marketing. In contrast, moderate but noteworthy interest in Cosmetics & Accessories and Home Decor is observed, particularly among Students and the Unemployed, suggesting that economic flexibility and lifestyle factors may influence product interest within these groups.This study underscores the importance of nuanced, occupation-based segmentation strategies in digital marketing. Understanding how occupational roles intersect with product preferences enables marketers to craft more personalized, effective campaigns that align with the distinct consumption patterns evident in social media-driven retail environments. These insights are vital for businesses aiming to optimize engagement, conversion rates, and customer satisfaction in an increasingly competitive online marketplace.

Keywords Social Media, Occupation, Consumer Preferences


Paper ID IJIFR/V12/E11/011 Page No.: 83-89

Subject Area Language

Authors Dr Sunitha Clarissa

Abstract Sudha Murthy, one of India’s most prolific contemporary writers, intricately portrays the evolving roles of women in a socio-cultural context that oscillates between tradition and modernity. Her stories are rooted in real-life experiences, reflecting women from various walks of life — from obedient homemakers confined by patriarchy to bold professionals carving out identities in modern society. This paper explores how her narratives reflect the tension between traditional expectations and modern aspirations of Indian women. It analyses key female characters from her short stories and novels, examining their challenges, choices, and transformations. By doing so, the paper reveals the layers of empowerment, resistance, and conformity embedded in Murthy’s fiction and the broader message it sends about gender roles in contemporary India.

Keywords Sudha Murthy, Indian Women Writers, Gender Roles, Tradition vs. Modernity, Feminism in Indian Fiction, Women's Identity, Patriarchy, Empowerment


Paper ID IJIFR/V12/E11/010 Page No.: 75-82

Subject Area Commerce

Authors Asmita Ramesh Dhade
Dr.Urmila Vikas Patil

Abstract Abstract The Make in India initiative, launched by the Government of India in 2014, aimed to transform India into a global manufacturing hub. This paper examines the impact of this initiative on small-scale manufacturing companies in India, with particular focus on growth, challenges, and opportunities. Through a combination of qualitative and quantitative research, the paper explores how policies under Make in India have affected the sector, looking at improvements in production, technological innovation, employment, and access to capital. The findings suggest that while there have been positive outcomes, several challenges such as inadequate infrastructure, financing constraints, and policy inconsistencies remain.

Keywords Make in India, Small Scale Manufacturing Companies, Finance,Employment


Paper ID IJIFR/V12/E10/008 Page No.: 40-50

Subject Area AI

Authors Dipti A. Mirkute

Abstract This paper provides a review of the various methods used for deepfake generation including methods such as face swapping, attribute manipulation, face reenactment, lip-syncing, and audio cloning. Then, we discuss ways to detect deepfakes using AI, including different types and frameworks such as a feature-based, deep-learning based, and hybrid methods and comparing the strengths, weaknesses and applicable performance in real-world examples. We will provide further discussion on the emergent multimodal methods, which focus on detecting both audio and visual or metadata aspects of deepfake content, as well as our ethical, societal, and regulatory considerations, and discuss the emergence of tools used in the research community

Keywords Deepfake Detection, Artificial Intelligence, Generative Adversarial Networks (GANs), Autoencoders, Multimedia Forensics, Synthetic Media, Facial Manipulation, Lip-Syncing, Audio Deepfakes, Image Processing, Deep Learning


Paper ID IJIFR/V12/E10/011 Page No.: 51-58

Subject Area Education

Authors S. Jessy
Dr. J. Jayachithra

Abstract This study examines the effect of a systematic life skills education program—communication strategies—on building self-efficacy among women prospective teachers. Based on Bandura's Social Cognitive Theory, the study utilized a single-group pre-test and post-test design with 100 female student-teachers from Alagappa University College of Education, Sivagangai District. The intervention comprised eight sessions in four weeks on verbal and non-verbal communication, assertiveness, public speaking, and active listening. The General Self-Efficacy Scale was used to assess data. The results showed a significant increase in the self-efficacy scores following the intervention (t = 15.78, p < 0.001), supporting the empowering effect of communication-based life skills education among female teacher trainees. The research concludes that the incorporation of life skills training into teacher training programs is critical towards enhancing professional confidence, particularly for women in rural and semi-urban settings.

Keywords Life Skills Education, Self-Efficacy, Women Prospective Teachers.


Paper ID IJIFR/V12/E12/008 Page No.: 17-28

Subject Area Commerce

Authors Dr. Harjoth Kaur

Abstract India is talking about 5 trillion dollars economy. To achieve this the financial ecosystem has to be strengthened. This can be done by offering a structured and accessible way for individuals to grow wealth, hedge against inflation, and achieve long-term financial goals. Among the various investment’s tools, Mutual funds play a crucial role offering a balanced, scalable, and inclusive investment avenue for all. This study examines the level of awareness, knowledge, perceptions, and behavioral intentions related to mutual fund investments among women in Karimnagar, Telangana, with a focus on demographic influences such as age, income, occupation, and financial decision-making autonomy. A structured questionnaire was administered to 183 women across diverse socioeconomic backgrounds in Karimnagar through Google form using convenient sampling method. Among them 162 respondents answered all the questions related to level of awareness, knowledge, perceptions, and behavioral intentions related to mutual fund investments. The data was analyzed using descriptive statistics in SPSS 26 version. The study highlights that level of awareness, knowledge, perceptions, and behavioral intentions related to mutual fund investments among women in Karimnagar is moderate. The study found that there is a critical gap in financial literacy. The study recommends that the Policymakers and financial institutions has to design inclusive programs so that women adopt mutual fund investments

Keywords : Mutual Funds, Financial Literacy, Women Investors, Investment Behavior, Karimnagar


Paper ID IJIFR/V12/E12/007 Page No.: 10-16

Subject Area HRM

Authors Dr. B. Swathi

Abstract This article examines the intricate relationship between employment legislation and human resource management practices through a comprehensive analysis of secondary data sources. Drawing from existing research, industry reports, legal analyses, and survey data collected between 2018 and 2024, this study provides a multifaceted overview of compliance challenges, effective management strategies, and emerging trends in workplace legal frameworks The study observes substantial variations in compliance maturity across organizations, with only 22% reaching advanced levels of integration between legal requirements and strategic objectives. Implementation disparities emerge as a critical vulnerability, with 67% of organizations showing significant gaps between written policies and operational practices. Knowledge deficiencies among both HR professionals and operational managers further compound these challenges, with frontline supervisors demonstrating particularly concerning limitations in employment law understanding. The research identifies several factors associated with more effective compliance outcomes, including cross-functional governance structures, technology-enabled compliance management systems, and strategic integration of legal considerations into business planning processes. Organizations adopting "compliance as capability" approaches rather than viewing legal requirements merely as constraints demonstrate measurably superior outcomes, including reduced litigation exposure and enhanced employee satisfaction. Emerging trends identified in the study suggest evolving compliance challenges related to algorithmic decision-making, remote work arrangements, worker classification complexities, and employee data privacy regulations. Many existing compliance frameworks appear inadequately equipped to address these digital-age workplace dynamics, creating significant uncertainty for organizations navigating rapidly changing legal landscapes. This study contributes to both scholarly understanding and practical management by synthesizing diverse research streams into a coherent overview of current employment law compliance challenges and opportunities.

Keywords Employment laws, Workplaces, HR functions, Compliance Management Introduction


Paper ID IJIFR/V12/E12/006 Page No.:

Subject Area Socio-psychology,

Authors Dr. Deepti Jain Thakre

Abstract This paper explores the intersection of digital technology and spirituality, focusing on how individuals form and express spiritual identities within online sacred spaces. In an era where traditional religious institutions are often perceived as rigid or inaccessible, digital platforms—from meditation apps and livestreamed discourses to Reddit forums and YouTube gurus—have emerged as alternative sites of spiritual exploration. This shift signals not merely a change in medium but a transformation in how the sacred is conceptualized, experienced, and performed. Drawing on theories from cyberpsychology, postmodern spirituality, and digital anthropology, this study investigates how spiritual seekers navigate authenticity, authority, and transcendence in digital environments. It interrogates the role of anonymity, interactivity, and community in shaping the modern spiritual self. Through qualitative analysis of selected digital platforms (such as Insight Timer, Reddit’s r/Spirituality, Sadhguru’s, and Bramahkumari’s, to name a few online presences), the research highlights the evolving relationship between technology and inner life. The paper argues that these online spaces function as “digital ashrams,” enabling users to transcend geographical and institutional boundaries. However, it also critically examines the commodification and fragmentation of spiritual discourse in such settings. By tracing the narratives of digitally mediated spiritual journeys, the paper ultimately questions whether the virtual sacred is a meaningful evolution or a simulation of tradition.

Keywords Digital Spirituality, Online Religion, Spiritual Identity, Virtual Environments, Postmodern Spirituality, Cyberpsychology, Jungian Psychology, Commodification, Transcendence, Online Community, Sacred Spaces


Paper ID IJIFR/V12/E10/005 Page No.: 20-38

Subject Area Cryptography and Network Security

Authors Ami M. Shah
Ashishkumar Gor

Abstract This survey provides a comprehensive examination of modern cryptographic algorithms, spanning both symmetric-key and public-key paradigms. It delves into the structural design, mathematical foundations, operational principles, and known cryptanalytic vulnerabilities of widely adopted algorithms such as AES, ChaCha20, RSA, and Elliptic Curve Cryptography (ECC). The report highlights the trade-offs between computational efficiency and security strength across different use cases and deployment environments. Additionally, it analyzes modern modes of operation (e.g., GCM, Poly1305), digital signature schemes (e.g., ECDSA, EdDSA), and secure key exchange protocols. Emphasis is placed on emerging trends, including post-quantum cryptographic schemes like Kyber and Dilithium, which aim to ensure resilience against quantum adversaries. Real-world applications in secure messaging, VPNs, blockchain, and IoT are examined to demonstrate how cryptographic choices are influenced by domain-specific constraints such as latency, energy efficiency, and trust models. This survey aims to serve as a foundational reference for researchers and practitioners seeking to understand the evolving landscape of algorithmic cryptography and its practical implications.

Keywords Symmetric Key Cryptography, Public Key Cryptography, RSA, Elliptic Curve Cryptography (ECC), Cryptanalysis, Post-Quantum Cryptography (PQC), Secure Communication Protocols








About IJIFR

The International Journal of Informative & Futuristic Research (IJIFR) is a multidisciplinary peer-reviewed Online open access research journal published monthly. It delivers multidisciplinary platform in order to have extreme, accurate, genuine, brainstorming, speculative, intellectual discussion and which has the visualization to understand, comprehend industrial experiences that describes significant advances of changing global scenarios. All the Authors will get Hardcopy of Certificates for Publication free of cost. IJIFR is dedicated to increasing the depth of the subject across disciplines with the ultimate aim of expanding knowledge of the subject. The journal follows a Blind-Review Peer Review System in order to bring in a high-quality intellectual platform for researchers across the world thereby bringing in total transparency in its journal review system. Authors are solicited to contribute by submitting articles that illustrate high quality theoretical and experimental research results, projects, case studies, reviewed work, analytical and simulation models, technical notes and industrial experiences that describe significant advances in research area. IJIFR provides an opportunity to present the innovative and constructive ideas and the outcome of the on-going research in all the areas of research studies in context of changing global scenarios. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.


Special Issue

The International Journal of Informative & Futuristic Research (IJIFR) special issue welcomes proposals for new and recurring National Conferences, International Conferences, National Seminars, Workshops conducted by colleges, universities, engineering & management institutes etc. The first aim is to provide opportunities for academics from a range of disciplines and countries to share their research both through the conference podium and IJIFR double-blind refereed publications. Proposals will be selected to ensure the conference program offers a comprehensive, non-commercial, objective, and diverse treatment of issues related to the core concepts of the subject’s related to title, IT Organizational Domains, and IT Hot Topics. Attention will be given to diversity of institutions, presenters, and geographic location. It is one of the excellent services offered by IJIFR that is uniquely intended to support the researchers and conference organizers. IJIFR provides conference organizers a privileged platform for the publishing of research work presented in conference proceedings. The journal is deliberated to disseminate scientific & basic research and to establish long term International collaborations and partnerships with academic communities and conference organizers. We invite you to submit proposals on any topic related to the broad set of research and application areas covered the by IJIFR. The Conference examines the concept of diversity as a positive aspect of a global world and globalised society. Presenting at conferences is an efficient and exciting forum in which you can share your research and findings.


Focus & Scope

The journal welcomes the researcher and authors from all parts of the world to provide their latest outstanding developments and state-of-the-art research work for the publications of high quality papers having research results either experimental or projected application in their related fields. IJIFR publishes original materials concerned with the theoretical underpinnings, efficacious application, and potential for evolving technology integration in a global range at all edification levels. It aims to guide the society to formulate and reinvent education, and to be the cutting-edge of knowledge, modernization, erudition, and innovation. Papers submitted for publication are selected & peer reviewed through full double - blind international refereeing process to ensure inventiveness, uniqueness, originality, relevance, and readability. Our reviewers are highly qualified academics and industrialists experts who ensure that only quality research should be published by IJIFR Journals. Articles submitted to the journal should meet international standards and must not be under consideration for publication elsewhere.


Editorial Policy

The editors ensure that this journal will be regularly published, widely read and circulated, have high impact and attract an adequate supply of high-quality papers from an international range of authors worldwide. Any selected referee who feels unqualified to review the research reported in a manuscript or knows that its prompt review will be impossible should notify the editor and excuse himself from the review process. Any manuscripts received for review must be treated as confidential documents. They must not be shown to or discussed with others except as authorized by the editor. An editor should evaluate manuscripts for their intellectual content without regard to race, gender, sexual orientation, religious belief, ethnic origin, citizenship, or political philosophy of the authors. Double blind reviews will be executed to ensure that biases in the process of evaluating manuscripts.


All articles published Open Access will be immediately and permanently free for everyone to read and download. Manuscripts should follow the style of the journal and are subject to both review and editing. IJIFR is multidisciplinary in nature so the topics are not limited to the list that is available. IJIFR will generally publish the research papers in the field as follows:


SOCIAL SCIENCE AND HUMANITIES, SOCIOLOGY, SOCIAL WELFARE, ANTHROPOLOGY, RELIGIOUS STUDIES, VISUAL ARTS, POLITICAL, CULTURAL ASPECTS OF DEVELOPMENT, TOURISM MANAGEMENT, PUBLIC ADMINISTRATION, PSYCHOLOGY, PHILOSOPHY, POLITICAL SCIENCE, HISTORY, EDUCATION, WOMEN STUDIES, BUSINESS AND MARKETING, ECONOMICS, FINANCIAL DEVELOPMENT, ACCOUNTING, BANKING, MANAGEMENT, HUMAN RESOURCES, SCIENCE AND ENGINEERING, TECHNOLOGY AND INNOVATION, ENVIRONMENTAL STUDIES, CLIMATE CHANGE, AGRICULTURAL, RURAL DEVELOPMENT, URBAN STUDIES, BIOTECHNOLOGY, HOTEL AND TOURISM, ENTREPRENEURSHIP DEVELOPMENT, BUSINESS ETHICS, DEVELOPMENT STUDIES, ASTRONOMY AND ASTROPHYSICS, CHEMISTRY, EARTH AND ATMOSPHERIC SCIENCES, PHYSICS, BIOLOGY IN GENERAL, AGRICULTURE, BIOPHYSICS AND BIOCHEMISTRY, BOTANY, ENVIRONMENTAL SCIENCE, FORESTRY, GENETICS, HORTICULTURE, HUSBANDRY, NEUROSCIENCE, ZOOLOGY, COMPUTER SCIENCE, ENGINEERING, ROBOTICS AND AUTOMATION, MATERIALS SCIENCE, MATHEMATICS, MECHANICS, STATISTICS, HEALTH CARE & PUBLIC HEALTH, NUTRITION AND FOOD SCIENCE, PHARMACEUTICAL SCIENCES ETC.


Paper Submission

Submission of paper to this journal proceeds totally online and you will be guided stepwise through the creation and uploading of your files. All correspondence, including notification of the Editor's decision and requests for revision, takes place by e-mail removing the need for a paper trail. Clearly indicate who will handle correspondence at all stages of refereeing and publication, also post-publication. Ensure that phone numbers (with country and area code) are provided in addition to the e-mail address and the complete postal address. Contact details must be kept up to date by the corresponding author. Those papers that do not reach the required standards of quality and rigor demanded by the journals, in terms of theoretical framework and methodology, will not be accepted for publication. Full papers should be submitted electronically via the ijifr website i.e.www.ijifr.org or by directly mailing to the editor at [email protected] or [email protected] in accordance with the author’s guidelines and paper format of this journal. The entire paper should be created in one document in Word format (.DOC or .DOCX). The first page is the title page, showing the full title, author‘s name, position, affiliation, and present address. Also, include an e-mail address for editorial correspondence. If there is more than one author, please indicate with an asterisk (*) the author who should receive correspondence.


Important Dates
Important Dates For Every Issue
Last Date of Paper Submission : 20th of Every Month
Acceptance Notification : Within 7-10 days after paper submission
Final Paper Acceptance Notification up to: 27th of Every Month
Online Publication of Papers: 30th of Every Month
Important Dates
IJIFR AUGUST 2025 EDITION
VOLUME 12, ISSUE 12, AUGUST 2025
FINAL PAPER SUBMISSION TILL
28th August 2025
FINAL PUBLICATION OF ALL PAPERS
TILL 31st August 2025
ACCEPTANCE NOTIFICATION
WITH IN 2-7 DAYS AFTER PEER REVIEWED PROCESS
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